Healthcare AI · India
Building the web and app funnel for an AI health assistant
Outcome summary
CursorEra designed and built TapHealth's website and mobile app experience for its AI-powered preliminary diagnosis platform in India. The work combined trust-building product messaging, a short onboarding funnel and full-funnel analytics, so acquisition could be measured against activated users rather than downloads, and every channel judged by the patients it actually brought into the app.
What was the challenge?
TapHealth offers free AI-powered preliminary illness diagnosis, personalised healthcare guidance and connections to healthcare providers. It needed a web and mobile experience that could explain a new category to patients, build trust in AI-led health advice and convert visitors into active app users.
What did CursorEra build?
- Designed and built the marketing website and mobile application experience end to end.
- Structured onboarding to move visitors from first question to app install in as few steps as possible.
- Instrumented the funnel so acquisition channels could be measured against activated users.
How are results measured?
Every engagement is baselined on day one. Results are reported live in the client dashboard, and we share specific numbers case by case on request.
What we’d do differently today
The same patient-acquisition pattern, with an intent-scored onboarding flow, WhatsApp follow-up and server-side conversion tracking, is now the core of our healthcare lead generation system for Dubai clinics.
Next step
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