D2C marketplace · India
Launching and scaling a wedding marketplace on social
Outcome summary
CursorEra built the website and ran social media and growth marketing for BookMyShaadi, an Indian online marketplace for buying and selling wedding tickets. Starting from zero awareness, the team tested category-explaining creative, found the hooks that drove sign-ups and acquired both sides of the marketplace, buyers and sellers, with one team running the site and the campaigns together.
What was the challenge?
BookMyShaadi created a new category: an online platform for buying and selling wedding tickets. It needed to launch from zero, explain an unfamiliar idea in a culturally sensitive way and acquire both buyers and sellers on a startup budget.
What did CursorEra build?
- Designed and built the marketplace website.
- Ran social media and growth marketing to acquire both sides of the marketplace.
- Tested messaging and creative variants to find the hooks that drove sign-ups.
How are results measured?
Every engagement is baselined on day one. Results are reported live in the client dashboard, and we share specific numbers case by case on request.
Next step
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